Food

How First Watch’s Shane Schaibly is evolving and energizing the menu for 2021

Schaibly joined the brunch chain to push the culinary envelope, and he's continued to do so during this challenging year.

Chef Shane Schaibly initially came to First Watch to push the culinary envelope, elevating the food to meet the brand’s level of service and design. As VP of culinary strategy for the full-service breakfast and brunch chain, he has since evolved the brand and its menu, introducing a fresh juice program across 400 locations, pioneering on-trend items such as avocado toast and elote, and launching a batch cocktail program. Listen as Schaibly shares how he has positioned First Watch as a premier breakfast and brunch destination, what’s ahead for 2021 and how he has kept the momentum going throughout the pandemic.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

In Red Lobster, a symbol of the challenges with casual dining

The Bottom Line: Consumers have shifted dining toward convenience or occasions, and that has created havoc for full-service restaurant chains. How can these companies get customers back?

Financing

Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.

Technology

4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.

Trending

More from our partners