The average workplace catering order size is up 12% to about $420. That’s good news for restaurants, said Cindy Klein Roche, chief growth officer for ezCater, a platform that connects workplaces with dining concepts.
But restaurants must optimize their online presence and present an appealing menu to get a piece of that growing pie. About 59% of those who place workplace orders are swayed by the menu, with budget-friendliness following close behind at 37%.
Cindy Klein Roche | Photo by Mark Weinberg
While companies have been using catering as a return-to-office incentive, food has now evolved into a vehicle to drive productivity and collaboration, Roche explains. And employees who first try a restaurant at work will then return to that restaurant on their own or with a group for lunch or dinner.
With B2B catering on the rise, she offers valuable insights as to how restaurants can boost that revenue stream, why breakfast and afternoon treats are growing as catering opportunities and where workplace catering is heading next.
Menu Talk is a collaboration between Restaurant Business Senior Menu Editor Pat Cobe and Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality. You can subscribe to it wherever you listen to podcasts.
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