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How Sonic’s Mackenzie Gibson integrates culinary and marketing to drive innovation

Menu items are constantly flowing out of the R&D pipeline, all tapping into consumers’ desire for variety. By Patricia Cobe on Dec. 01, 2022

Mackenzie Gibson traded in her blazer for a chef’s coat when she was promoted to VP of Culinary and Menu Innovation at Sonic Drive-in. Previously in marketing, she now integrates that expertise into developing the menu, prioritizing Sonic as a consumer-driven brand.

She and her team keep the R&D pipeline constantly flowing with new items, balancing indulgence with comfort and innovation.

Mackenzie Gibson
Mackenzie Gibson

Listen as she talks about how even dumb ideas can gain traction and turn into successes, and how Sonic wants to grow up to be a burger QSR. She also hints at some amazing new items coming in 2023. (Breakfast, anyone?)

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marketing  Menu Feed  menu trends 
Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. She provides in-depth coverage of chefs, trends and menu innovation.
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