Jimmy John’s on Tuesday launched a mini version of its sandwiches, catering to snackers, kids and others looking for a lighter option.
Any of the fast-casual chain’s seven original sandwiches are now available as a 6.5-inch Little John, billed as “a skinny mini version” of their traditional offerings. They sell for $3. The company’s regular-sized sandwiches are 8 inches long.
The chain, which late last month was acquired by Arby’s parent Inspire Brands, has partnered with aptly named rapper Lil Jon to promote the snack-sized items.
Jimmy John’s menu addition fits with current consumer trends, which show an increased interest in snacking. Some 80% of consumers say they snack at least once a day, and 32% say they usually replace one meal with snacks each day, according to the recent Snacking Consumer Trend Report from Restaurant Business sister company Technomic.