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Jimmy John’s adds snack-sized sandwiches

The Little John sandwiches sell for $3 and are about an inch and a half smaller than the chain’s traditional offerings.
Photograph courtesy of Jimmy John's

Jimmy John’s on Tuesday launched a mini version of its sandwiches, catering to snackers, kids and others looking for a lighter option.

Any of the fast-casual chain’s seven original sandwiches are now available as a 6.5-inch Little John, billed as “a skinny mini version” of their traditional offerings. They sell for $3. The company’s regular-sized sandwiches are 8 inches long.

The chain, which late last month was acquired by Arby’s parent Inspire Brands, has partnered with aptly named rapper Lil Jon to promote the snack-sized items.

Jimmy John’s menu addition fits with current consumer trends, which show an increased interest in snacking. Some 80% of consumers say they snack at least once a day, and 32% say they usually replace one meal with snacks each day, according to the recent Snacking Consumer Trend Report from Restaurant Business sister company Technomic.

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