facebook pixal

Jimmy John’s adds snack-sized sandwiches

The Little John sandwiches sell for $3 and are about an inch and a half smaller than the chain’s traditional offerings.
Photograph courtesy of Jimmy John's

Jimmy John’s on Tuesday launched a mini version of its sandwiches, catering to snackers, kids and others looking for a lighter option.

Any of the fast-casual chain’s seven original sandwiches are now available as a 6.5-inch Little John, billed as “a skinny mini version” of their traditional offerings. They sell for $3. The company’s regular-sized sandwiches are 8 inches long.

The chain, which late last month was acquired by Arby’s parent Inspire Brands, has partnered with aptly named rapper Lil Jon to promote the snack-sized items.

Jimmy John’s menu addition fits with current consumer trends, which show an increased interest in snacking. Some 80% of consumers say they snack at least once a day, and 32% say they usually replace one meal with snacks each day, according to the recent Snacking Consumer Trend Report from Restaurant Business sister company Technomic.

Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.


More from our partners