KFC is putting Cheetos on a chicken sandwich, but customers won’t have long to get one.
The Louisville, Ky.-based chicken chain is introducing a Cheetos Sandwich in a four-week limited-time offer starting July 1.
The introduction follows a test that the company described as “overwhelmingly successful.” Some locations ran out of the product in two weeks.
The sandwich features an Extra Crispy chicken fillet with Cheetos sauce on a toasted bun with mayo and a layer of Cheetos.
To mark the LTO, the company is planning an “All Orange Everything” pop-up event at a KFC location on 14th Street in Manhattan. Cheetos mascot Chester Cheetah will take over the location on Thursday, July 27.
Customers will be able to try the sandwich or one of three other KFC and Cheetos mashups, including KFC Hot Wings, loaded fries and a Mac and Cheetos Bowl, all made with Cheetos sauce and Cheetos. Only the sandwich will be available nationwide, however.
The Cheetos sandwich is the latest in a series of innovative products KFC is using to generate consumer interest, following Pickle Fried Chicken, Kentucky Fried Chicken & Waffles and Cinnabon Dessert Biscuits.