Food

McDonald's bolsters its value lineup with a new burger

The fast-food giant will start selling The Daily Double next month through the end of this year and will make the burger part of its Meal Deal bundle.
Daily Double
McDonald's Daily Double will be available through the end of the year. | Photo courtesy of McDonald's.

McDonald’s is giving its value lineup a new option.

The fast-food giant said that it will start selling The Daily Double nationwide on July 22 after the sandwich performed well in some key local markets, notably Chicago, Miami and Seattle.

The burger is an upgraded McDouble, featuring two of the chain’s smaller burger patties, cheese, shredded lettuce, slivered onions, mayonnaise and two slices of tomato.

The burger will be featured on McDonald’s McValue Meal Deal bundle, priced at $6 or $7 depending on the market. Customers could get the Daily Double plus a 4-piece Chicken McNuggets, small fries and a small drink. The company still has a $5 bundle with a choice of a McChicken or a McDouble.

The Daily Double will be on the McDonald’s menu through the end of the year. It is also available on its own.

It’s the latest in a flurry of new product news at the Chicago-based chain, which is trying to work its way out of the worst sales slump in a decade.

McDonald’s recently introduced the McCrispy Strips and is set to use them to create a Snack Wrap, which will return to the company’s menu for the first time in a decade. 

But much of McDonald’s sales challenges have been brought on by consumer frustration over prices, which has weakened traffic over the past two years. The chain’s same-store sales have declined three of the past four quarters, and its total sales were stagnant in 2024.

That has intensified chains’ push for value and is making it a key element in fast-food marketing this year. With the Daily Double, McDonald’s is now adding new product news to the McValue platform it created earlier this year. 

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