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McDonald’s brings back its McRib

More than 10,000 locations plan to offer the sandwich as early as Monday.
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Photograph courtesy of McDonald's Corp.

McDonald’s is bringing back its McRib this fall at more than 10,000 locations, and the company even has a McRib finder so customers know where to get it.

The company said this week that some restaurants will start offering it as early as Monday. To find out whether a McDonald’s restaurant has the sandwich, customers can enter their zip code at mcdfinder.com.

The McRib, slathered in barbecue sauce and topped with onions and pickles, debuted in 1981 and periodically returns to the chain’s menu as a limited-time offer—it previously was on the menu late last year.

In recent years, the McRib hasn’t been a fully national release. In this instance, about three-quarters of the chain’s nearly 14,000 locations will offer the sandwich.

This year, McDonald’s is pairing the introduction with an Instagram campaign featuring 16 Instagram story GIF stickers. Customers can find them by searching the GIF library using #McRibSZN.

“We’re always listening to our customers and we know the McRib has some of the most loyal fans,” chef Chad Schafer, senior director of culinary innovation for McDonald’s USA, said in a statement.

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