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Pizza Hut turns up the heat on its latest pie

The new Spicy Lovers Pizza, launching as an LTO, boasts layers of fiery toppings.
Spicy Lover's Pizza
Photo courtesy of Pizza Hut

Pizza Hut’s new Spicy Lovers Pizza launches Thursday nationwide, tempting heat seekers with layers of fiery toppings.

The limited-time offer includes three bold pizza variations: Spicy Double Pepperoni, Spicy Hawaiian Chicken and Spicy Veggie.

The heat starts with the sauce. A spicy marinara, kicked up a notch with the addition of hot seasonings, covers the crust.

Then more hot ingredients are layered on. The pepperoni pizza is topped with both classic and crispy cupped pepperoni, red jalapeno peppers and Fiery Flakes—a custom blend of crushed chili peppers and herbs.

The Hawaiian Chicken subs chicken and pineapple for pepperoni, but also includes spicy marinara, sliced red jalapenos and Fiery Flakes. Ditto with the Spicy Veggie, a vegetarian option with a  topping of mushrooms, red onion and green bell peppers.

Each variation wouldn’t be complete without Pizza Hut’s traditional layer of gooey melted cheese.

Pizza Hut intentionally jumped on “one of the hottest trends out there” to craft these pies. The chain cites data from Technomic, Restaurant Business’ sister company, showing that 78% of consumers now enjoy spicy foods and over half of those respondents indulge at least once a week.

As consumers continue being more and more adventurous with their palates, the launch of Spicy Lover’s Pizza allows Pizza Hut to reach those bold flavor seekers, who are often younger and more diverse, bringing them and their pizza-loving friends and family into the world of Pizza Hut,” a spokesperson said in a statement.

All three limited-time pizzas are available starting Thursday at Pizza Hut locations nationwide. Customers can order them through contactless delivery, carryout and both curbside and Hut Lane pickup. 

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