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Quick prep and classic flavors spell success for breakfast time

Photograph: Tyson Foodservice

As consumers return to eating breakfast at restaurants, operators are working overtime to ensure customer satisfaction stays high even amid challenges such as labor shortages and supply chain issues. Diners still want fast service and great-tasting food, and for restaurants that are feeling the crunch of being short-staffed, being able to deliver can be difficult without the help of some strategic menu additions.

By choosing products that help keep labor low and service fast, operators can boost business all day long—including at breakfast.

According to Technomic’s 2021 Breakfast Consumer Trend Report, 38% of consumers say they order breakfast from restaurants during the week, and 52% say the same for the weekends. And when choosing where to go for breakfast, 27% said that during the week, the speed of service is a top traffic driver. As for menu attributes that drive traffic, restaurants that offer high-quality breakfast options, portable breakfast options and customer favorites are likely to be picked first.

Restaurants are looking to add menu items that not only satisfy customers’ cravings, but are also portable, low-prep and individually packaged. Breakfast sandwiches from Jimmy Dean® brand fit the bill perfectly. They are available in a variety of options like Sausage, Egg & Cheese or Canadian Bacon, Egg & Cheese and more! These breakfast sandwiches require no prep and have heat-and-eat convenience, perfect for busy customers on-the-go.

Classic flavors will always be top sellers, but restaurants should also be sure to add in some trending options, such as breakfast sandwiches with spicy flavors, to appeal to those looking for something a little different. Jimmy Dean® Butcher Wrapped Blazin’ Hot® sandwiches are the perfect choice. And for diners looking for something sweet, Jimmy Dean® French Toast Sausage sandwiches taste great.

Of course, boosting breakfast sales can’t be done by sandwiches alone. For a new twist on a classic favorite, try offering Jimmy Dean® Hash Browns Stuffed with Sausage Gravy and Cheese or Jimmy Dean® Hash Browns Stuffed with Ham and Cheese—great for the nearly one in five consumers who say they choose where to get breakfast based on whether there are unique breakfast options available.

Be sure to highlight the brand name on the menu, too—consumers who know and love a brand may be more likely to try out a breakfast item if they know it’s from a familiar brand.

Boosting breakfast sales doesn’t have to mean ramping up back-of-house prep work or making elaborate dishes—quick service, quality ingredients and great-tasting food are what customers want most. To learn more about breakfast options diners will love, click here

This post is sponsored by Tyson Foodservice

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