Del Taco’s drive-thru platters
After outperforming most of the quick-service market by stressing value, the Del Taco Mexican chain has introduced a new menu line aimed at convenience-minded consumers. It consists not of conventional grab-and-go items, but of platters specifically designed for drive-thru service.
Del Taco is touting the new platos as dinners to be eaten at home, using the slogan “Get dinner fast, eat it slow.” EVP John Cappasola told investors that the additions will “grow our occasions of use” by adding a more upscale option. Each plato offers chips and salsa, rice, beans, slices of avocado and either a “wet” (i.e., sauced) chicken or carne asado burrito.
Consistent with the chain’s emphasis on value, the platters start at $6.49, Cappasola said.