Lunch combo meals have been a popular menu item for years, with more than 80% of operators offering them. While many offerings remain the same for years at restaurants, there are some trends that operators should be aware of. Learn more about this menu juggernaut, including who’s ordering them, what they like to order and how to make them stand out from the competition.
This post is sponsored by Butterball Foodservice
The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.
Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.
The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.