Sigep 2022 to outline what’s new and next in the dessert-and-coffee foodservice sector

Interview with Flavia Morelli, Group Exhibition Manager - Italian Exhibition Group
Photograph courtesy of Italian Trade Agency

What benefits can the global gelato, pastry, bakery and coffee foodservice industries gain from participating at Sigep 2022?

Sigep, the Dolce World Expo organized by the Italian Exhibition Group, will return to the grounds of the Rimini Expo Centre in Italy. For over four decades, this show has been a worldwide reference point for the sector, ready to welcome more than 1,000 brands from the artisan gelato, pastry, bakery, chocolate and coffee worlds this coming 2022. It’s an extraordinary opportunity for the entire business community to learn about trends and product innovations, do some networking, get further training and discover the sector’s latest developments.

The Digital Agenda will grant virtual access to the show for those who are from countries with travel restrictions but who don’t want to miss out on connecting with the exhibiting companies from January 26th (the last day of the physical show) to January 28th.

 The topic of sustainability will be a focus, even at a trade show like Sigep, right?

Absolutely. As the quintessential incubator of ideas, trends and visions from top experts and opinion leaders in the dolce out-of-home sector, Sigep's key words at this edition will be “health,” “sustainability,” “digital” and “innovation,” and the sessions in the arenas will therefore deal with topics linked to the healthiness of ingredients, sustainable packaging, energy consumption in the production of dough, cake mixes or gelato as well as in coffee preparation.

After its debut in 2020 and the digital edition last March, “Vision Plaza” will be back with a packed program of discussions and experiences from top-level professionals. They will dive deep into the international dolce out-of-home markets thanks to NPD Group analysts, painting a clear picture for professionals of the sector's trends on a global scale, specifically focusing on the North American, European and Asian markets. It's all about connecting the dots, gaining insight and having the right tools to compete in these markets.

And is Sigep also a focal point for international competitions and professional training?

Yes, it always has been. The four arenas—Gelato, Pastry, Bakery and Coffee—will provide space for ideas, demonstrations and competitions. The Gelato Arena will host “Sigep Gelato d'Oro”, the Italian selections for gelato and pastry chefs who will compete at Sigep 2023 in the first edition of the Gelato European Cup and at Sigep 2024, in the 10th edition of the Gelato World Cup. The Coffee Arena will once again host competitions for baristas and coffee professionals with the Italian championships for the Barista, Brewers Cup and Cup Tasters categories. The 2022 Italian champions of the Barista and Brewers Cup competitions will go on to the WCC World Championship in Melbourne, while the Cup Tasters will hold their world final in Warsaw. Lastly, the Bakery and Pastry Arenas will host demos and talks with international guests and conduct special training sessions for the younger generation of participants.

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This post is sponsored by Italian Trade Agency


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