“We’re always trying to find the next avocado toast,” says Shane Schaibly, corporate chef for breakfast-and-lunch concept First Watch. Looking for success with another emerging, easy-to-execute trend, the chain rolled out the A.M. Superfoods Bowl—an on-trend bowl with hot-right-now chia seeds, he says. First Watch planned for a 10-week run, but expanded availability once the dish caught fire on social media. While sales were just above average (2% of entree sales), it became the most shared and photographed LTO, enhanced by shots First Watch had taken.