Taco Bell brings back the Nacho Fries Lover's Pass and adds a new fry flavor

Jalapeño Ranch Nacho Fries make their debut at the Mexican fast-food chain along with a 30-day $10 subscription for rewards members.
Nacho Fries
Jalapeño Ranch Nacho Fries are the newest flavor iteration of the popular Taco Bell menu item. | Photo courtesy of Taco Bell.

On Tuesday, Taco Bell announced the return of its Nacho Fries Lover’s Pass, available for rewards members to purchase on the app for $10 from July 9-15. It entitles fans to a free regular order of Nacho Fries for 30 consecutive days—timed to coordinate with National Fry Day on July 12.

In more Nacho Fries news, Taco Bell is introducing a new flavor on July 18: Jalapeño Ranch Nacho Fries. In this latest version, the crispy, Mexican-spiced fries are topped with a creamy jalapeño ranch sauce made with buttermilk, sour cream, garlic, red jalapeno, pasilla peppers and parsley. Pico de gallo adds extra kick, and guests can customize their order with a choice of seasoned beef or black beans.

Jalapeño Ranch Nacho Fries will run for a limited time for $4.49; they are not available on the pass.

The Nacho Fries Lover’s Pass first made its debut in November 2023, following on the heels of the chain’s Taco Lover’s Pass in 2022.  

“The inaugural Nacho Fries Lover’s Pass subscribers’ unwavering adoration for more Nacho Fries and more value meant it was time for the Nacho Fries Lover’s Pass to make its much-anticipated comeback,” Dave Matthews, Chief Digital Officer of the Irvine, California-based chain, said in a statement. “Our Rewards Members drive us to push the boundaries of customer experience with digital innovations that effortlessly allow fans to enjoy more of the Taco Bell favorites they crave, all for an accessible price.”

Ahead of National Fry Day next Friday, Taco Bell is planning a special Tuesday Drop for the first 100 Fire! Tier Rewards Members who claim the pass on July 9 at 2 p.m. PST.  The sign-up will happen on the Tuesday Drops page on the Taco Bell app, and fans who qualify will be sent an app inbox message and push notification with a coupon code to claim a free Nacho Fries Lover’s Pass.

This year, Nacho Fries returned to Taco Bell in April, alongside the limited-time run of Secret Aardvark Nacho Fries. With the newest iteration of Jalapeño Ranch Nacho Fries, this is the longest Nacho Fries run to date.

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