The Wawa convenience-store concept is moving closer to becoming a full-fledged quick-service restaurant with the addition of a premium ready-top-eat burger, the first product in a planned new dinner menu.
The addition of the all-natural Angus beef burger follows the 900-unit chain’s opening of a drive-thru only unit and the addition of double drive-thru at one of its traditional full-service convenience marts. It also offers delivery and curbside service.
The new sandwich is already the best seller at the drive-thru-equipped Wawa, according to the company.
Patrons can customize the burger through their choices of toppings. The item can be ordered via touchscreens at the stores, or remotely via Wawa’s digital platform or the marketplaces of its delivery partners, DoorDash, Grubhub, Postmates and Uber Eats.
With stores concentrated up and down the East Coast, Wawa has been a leader in convenience retailing’s charge into foodservice. It already sports a number of ready-to-eat grab-and-go food items, including sandwiches.