Naturally driven
Of the better-for-you menu callouts, “natural” ingredients drive consumers to certain restaurants the most. “Natural” as a traffic driver is especially prevalent among women (73% of women would go to a restaurant that served natural food vs. 67% of men). In fact, women are more likely than men to go to restaurants because of all four callouts pictured above, compared to men. And, not surprisingly, millennials and Gen Z (aka anyone under the age of 35) are more likely than their older counterparts to make restaurant decisions based on healthful menu options.