"Inspired Mexican" is what Bajio calls its sophisticated take on made-to-order fast-casual fare, with marinated meats, "amazing flavors" and gentle spicing. Owned by Fred De Luca's Franchised Brands, LLC, headed by former Subway real estate executives, Bajio is scouting lifestyle centers and downtown sites. Ten new units will open soon in Utah, Florida, Washington, Kentucky, Idaho and California, part of a total 45 new units this year, says Director of Operations Bonnie El Halta.
| Location | American Fork, Utah |
|---|---|
| 2007 Systemwide Sales ($000) | $28,500,000* |
| YOY Sales Change | 62.9% |
| 2007 U.S. Units | 36 |
| YOY Unit Change | 125.0% |
| 2007 Average Unit Volume ($000) | $1,100,000* |
| Future 50 Year | 2008 |
*Technomic estimate
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