Charo's tagline is "fresh, fast, fire-grilled." The fast-casual, grilled chicken and Mexican operation is seeking to double its presence in southern California under President and CEO Ray Perry. Two new California units are on the drawing board in Moreno Valley and Tulare, and Charo is seeking franchisees in Las Vegas.

LocationHuntington Beach, Calif.
2007 Systemwide Sales ($000)$27,800,000*
YOY Sales Change18.1%
2007 U.S. Units34
YOY Unit Change21.4%
2007 Average Unit Volume ($000)$895,000*
Future 50 Year2008
*Technomic estimate

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