When Juice It Up! came on the scene in 1995, smoothie joints were just beginning to jump in the southern California market. Conceived as a way for founder Larry Sidoti to ditch a suit-and-tie advertising career, the concept struck a chord and has since evolved from a low-key local favorite into a fast-track national franchise.

LocationIrvine, Calif.
2007 Systemwide Sales ($000)$42,500,000
YOY Sales Change51.8%
2007 U.S. Units153
YOY Unit Change18.6%
2007 Average Unit Volume ($000)$295,000
Future 50 Year2008
*Technomic estimate

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