These rustic Belgian bakery-cafes, whose centerpiece is a large communal table, sell organic, Fair Trade coffee and an increasing number of products from self-sustaining, bio-diverse farms. The brand was founded in Brussels in 1990 by Alain Coumont, and the Belgian owners, PQ Licensing SA:. They opened the first stateside store in 1999.
Location | New York, N.Y. |
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2007 Systemwide Sales ($000) | $42,000,000 |
YOY Sales Change | 31.3% |
2007 U.S. Units | 27 |
YOY Unit Change | 35.0% |
2007 Average Unit Volume ($000) | $1,800,000 |
Future 50 Year | 2008 |
*Technomic estimate
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