Inspired by Seattle coffee houses when it debuted in Virginia in 1995, The Daily Grind has morphed into a bakery-café model, serving breakfast pastries and egg sandwiches and lunch to accompany an ever-expanding line of coffee drinks. Beverages continue to be the primary attraction, including espresso and drip coffees, chai tea lattes, Italian sodas, smoothies and steamed apple cider. A relaxed atmosphere is an integral part of the concept.
| Location | Winchester, Va. |
|---|---|
| 2008 Systemwide Sales ($000) | $28,000,000* |
| YOY Sales Change | 13.4% |
| 2008 U.S. Units | 68 |
| YOY Unit Change | 19.3% |
| 2008 Average Unit Volume ($000) | $445,000* |
| Future 50 Year | 2009 |
*Technomic estimate
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