Mongolian Barbeque restaurants have been popular for years, but the 29-unit Ghengis Grill appears to have adapted the cuisine perfectly for a fast-casual concept. Using what the chain calls an “interactive style of exhibition cooking,” customers select an array of meats, oils, vegetables and sauces and then hand them over to a “Grill Master” who transforms the ingredients into a meal.
Location | Dallas, Texas |
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2008 Systemwide Sales ($000) | $29,500,000* |
YOY Sales Change | 47.5% |
2008 U.S. Units | 29 |
YOY Unit Change | 45.0% |
2008 Average Unit Volume ($000) | $1,200,000* |
Future 50 Year | 2009 |
*Technomic estimate
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