Mongolian Barbeque restaurants have been popular for years, but the 29-unit Ghengis Grill appears to have adapted the cuisine perfectly for a fast-casual concept. Using what the chain calls an “interactive style of exhibition cooking,” customers select an array of meats, oils, vegetables and sauces and then hand them over to a “Grill Master” who transforms the ingredients into a meal.

LocationDallas, Texas
2008 Systemwide Sales ($000)$29,500,000*
YOY Sales Change47.5%
2008 U.S. Units29
YOY Unit Change45.0%
2008 Average Unit Volume ($000)$1,200,000*
Future 50 Year2009

*Technomic estimate

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