Dion’s Pizza is a quickservice regional concept offering scratch-made pizzas featuring fresh, high-quality ingredients. The chain boasts a supremely family- and kid-friendly atmosphere by refusing to serve alcohol and offering tours to thousands of schoolchildren each year. Dion’s is a privately held company. All of Dion’s Pizza units are freestanding structures that range in size from 3,500–6,000 square feet. Locations are decorated with a red, green and white color scheme. Viewing stands allow children to watch as chefs prepare the pizzas. In 1978, Jon Patten and Bill Scott purchased a restaurant called New York Pizza in Albuquerque and changed the name to Dion’s. The pair initially had plans to convert the restaurant to a Greek menu, but their pizza proved to be popular. The chain eventually pared down their Greek menu and began to focus on serving pizza.

LocationAlbuquerque, N.M.
2011 Systemwide Sales ($000)$46,000,000
YOY Sales Change7.0%
2011 U.S. Units17
2011 Average Unit Volume ($000)$2,700,000
Future 50 Year2012

*Technomic estimate

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