Dion’s Pizza is a quickservice regional concept offering scratch-made pizzas featuring fresh, high-quality ingredients. The chain boasts a supremely family- and kid-friendly atmosphere by refusing to serve alcohol and offering tours to thousands of schoolchildren each year. Dion’s is a privately held company. All of Dion’s Pizza units are freestanding structures that range in size from 3,500–6,000 square feet. Locations are decorated with a red, green and white color scheme. Viewing stands allow children to watch as chefs prepare the pizzas. In 1978, Jon Patten and Bill Scott purchased a restaurant called New York Pizza in Albuquerque and changed the name to Dion’s. The pair initially had plans to convert the restaurant to a Greek menu, but their pizza proved to be popular. The chain eventually pared down their Greek menu and began to focus on serving pizza.
|2011 Systemwide Sales ($000)||$46,000,000|
|YOY Sales Change||7.0%|
|2011 U.S. Units||17|
|2011 Average Unit Volume ($000)||$2,700,000|
|Future 50 Year||2012|
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: