The Rock Wood Fired Pizza & Spirits is a contemporary casual-dining concept with a varied menu anchored by a collection of signature wood-fired pizzas. The chain is known for its eclectic, industrial, rock ’n’ roll-inspired setting and loud, high-energy atmosphere. A full-service bar contributes to its reputation as a popular happy-hour and late-night drinking and dining destination. Don Bellis and Jay Gigandet launched The Rock in 1995 in Tacoma, Washington. A franchising program was established in 2006. In 2009, Keep Rockin’ LLC signed a master development agreement to expand the chain into Canada. The first Colorado and Oregon locations opened in 2011.
| Location | Sumner, Wash. |
|---|---|
| 2011 Systemwide Sales ($000) | $29,400,000 |
| YOY Sales Change | 14.2% |
| 2011 U.S. Units | 13 |
| 2011 Average Unit Volume ($000) | $2,450,000 |
| Future 50 Year | 2012 |
*Technomic estimate
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