“Breastaurant” Twin Peaks is a casual-dining concept that offers a varied menu complemented by cold beers. Twin Restaurant IP LLC, a private company, operates and franchises the chain, mainly developing units in freestanding buildings that formerly housed restaurants. Interiors are designed to resemble a mountain sports lodge. Waitstaff uniforms consist of red and-black plaid blouses tied at the bust and short shorts. Randy Dewitt, founder of the Rockfish Seafood Grill chain, partnered with Scott Gordon to open the first Twin Peaks in 2005 in the Dallas suburb of Lewisville. A franchising program was launched a few years later and the chain has since expanded into several other states. Several former Hooters executives, including former CEOs Coby Brooks and Rick Akam and former executive vice president Joe Hummel, joined Twin Peaks in 2011 to aggressively expand the concept.
| Location | Addison, Texas |
|---|---|
| 2011 Systemwide Sales ($000) | $44,000,000* |
| YOY Sales Change | 35.4% |
| 2011 U.S. Units | 18 |
| YOY Unit Change | 50.0% |
| 2011 Average Unit Volume ($000) | $2,950,000 |
| Future 50 Year | 2012 |
*Technomic estimate
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