A greater commitment to community giveback is the point of difference this breakfast-and-lunch place strives to embody. "We believe that coffee shops should be the heart of a community, and we work hard to provide a welcoming space for everyone to come together and connect," the concept declares on its website. Founded as a way of helping newly adoptive parents cover their costs, Just Love says it remains active in fundraising and charitable causes. It also pledges to avoid the snootiness of other coffee shops and "make everyone feel welcome whether they prefer a high-end brew or a classic cup of Folgers." The concept's main piece of kitchen equipment is the waffle iron, which is used to produce lines of waffle sandwiches and omelets as well as breakfast-style waffles.
| Location | New York, Tenn. |
|---|---|
| 2023 Systemwide Sales ($000,000) | $26 |
| YOY Sales Change | 50.0% |
| 2023 U.S. Units | 46 |
| YOY Unit Change | 53.0% |
| Future 50 Year | 2024 |
| Franchising | Yes |
*Technomic estimate
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