The casual-dining chain is steeped in Latin American culture, from the soundtrack to the art on the walls and, of course, the menu, which abounds with modern takes on traditional Mexican food and drink. It's all presented in a party-like atmosphere that occasionally features live entertainment such as mariachi bands. The formula has apparently worked well, as the chain continued to open new restaurants throughout Southern California last year.
Location | Bellflower, Calif. |
---|---|
2023 Systemwide Sales ($000,000) | $47 |
YOY Sales Change | 64.0% |
2023 U.S. Units | 24 |
YOY Unit Change | 60.0% |
Future 50 Year | 2024 |
Franchising | Yes |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: