At age 14, Toasted Yolk has cracked more eggs than many of its upstart competitors in the red-hot breakfast, lunch and brunch-only segment. Maybe that's why it's pushing the limits of what's been dubbed daytime dining. After 3 p.m., or about an hour post-closing, the restaurants are available for catered parties, complete with service from their full bars. The concept also tries to reach fans in their homes and offices through a catering program whose menu includes quiche, boxed sandwiches and wraps sold by the trayful. It also rotates through limited-time products like pancakes inspired by blueberry Pop-Tarts and a cocktail made with Tang.
Location | Houston, Texas |
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2023 Systemwide Sales ($000,000) | $64 |
YOY Sales Change | 42.0% |
2023 U.S. Units | 37 |
YOY Unit Change | 32.0% |
Future 50 Year | 2024 |
Franchising | No |
*Technomic estimate
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