At age 14, Toasted Yolk has cracked more eggs than many of its upstart competitors in the red-hot breakfast, lunch and brunch-only segment. Maybe that's why it's pushing the limits of what's been dubbed daytime dining. After 3 p.m., or about an hour post-closing, the restaurants are available for catered parties, complete with service from their full bars. The concept also tries to reach fans in their homes and offices through a catering program whose menu includes quiche, boxed sandwiches and wraps sold by the trayful. It also rotates through limited-time products like pancakes inspired by blueberry Pop-Tarts and a cocktail made with Tang.

LocationHouston, Texas
2023 Systemwide Sales ($000,000)$64
YOY Sales Change42.0%
2023 U.S. Units37
YOY Unit Change32.0%
Future 50 Year2024
FranchisingNo

*Technomic estimate

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