Smoothies, bowls and cold pressed juices are the focus of Pure Green's menu, same as at a number of health-focused concepts. But this one has experienced a significant growth spurt, increasing sales over 46% and unit count by 59% year over year. And those brick-and-mortar stores have spread far from Pure Green's New York City roots, reaching into areas as distant as Florida, California, Illinois, Tennessee, Texas and Colorado. In 2024, the chain numbered 51 locations. The brand was founded in 2014 by wellness visionary Ross Franklin with the mission of building healthier communities by connecting people through its nutrient-rich superfood-based menu and products.

LocationSunrise, Fla.
2024 Systemwide Sales ($000,000)$28*
YOY Sales Change46.0%
2024 U.S. Units51
YOY Unit Change59.0%
Future 50 Year2025
FranchisingYes

*Technomic estimate

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