Wing Snob

Upstart Wing Snob is inching its way into the crowded chicken wing segment, where chains including Wingstop and Buffalo Wild Wings dominate. But the quick-service concept is rapidly growing, increasing unit count by 31% and sales by 44% year over year. Wing Snob prides itself on its made-to-order fresh wings with a choice of 18 sauces and rubs. While standards such as Buffalo, Honey Barbecue and Garlic Parmesan are on the menu, Awesome sauce (a Carolina-style mustard-based sauce), Mango Habanero and limited-time offers like Georgia Heat and a Chicken & Waffle rub are differentiators.