facebook pixal

Google tries a restaurant

google logo

Google is ending its brief flirtation with the restaurant business—at least for now.

On Friday, the digital giant opened a popup restaurant in New York City to promote a new piece of programming, an app that translates foreign words into the user’s language. Patrons could use the app, called Translate, to order foods prepared by a different acclaimed chef on each of the four days the place was in operation. The celebrities in the kitchen included Gerardo Gonzalez, JJ Johnson and Einat Admony.

The meals were offered for free, but customers had to make an advance reservation—though openings for all four days reportedly were fully booked hours before the pop-up opened for its first seating.

Small World, which is located in the trendy Lower East Side, is scheduled to fire down its ovens for good after tonight’s dinner service.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


The better-burger revolution that wasn't

The Bottom Line: Remember when the fast-casual burger business was going to take loads of share from traditional fast-food chains? It never quite got there.


Here come the restaurant IPOs

The Bottom Line: Cava Group’s filing of its initial public offering documents could be the first of a few industry IPOs this year. But restaurant M&A remains weak.


A look inside the Papa Johns test kitchen

The kitchen is the centerpiece of the pizza chain’s new Atlanta headquarters, which makes sense. Innovation has been the centerpiece of the chain’s comeback.


More from our partners