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Staff is standing by to help customers use the Build Your Own Burger iPad.
Photograph by Sam Gangwer, The Orange County Register
On-screen menus allow customers to choose from a wide range of toppings, such as lettuce, tomato, red onion and guacamole.
Photograph by Dominique Zamora, Foodbeast
A final confirmation screen breaks down the burger selections, as well as gives the calorie count and price.
The high-end technology led McDonald's to revamp its interior to match.
Even the tray liners encourage guests to build their own burger.
Restaurants and their allies argue that a bill intended to reduce processing charges would enhance data security, not undermine it.
The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.
The 32-unit Mexican-themed chain formalized catering by focusing on the culinary and digital experience.
Once reserved for the internet only, virtual brands are making their way onto in-restaurant menus and even their own brick-and-mortars, and seeing good results.