IFDA Sales & Marketing Conference

{mosimage}Banta, Springfield, MO, was presented Diamond and Best of Show awards for its "Image and PR" video called "E2" in which is explained to foodservice operators why being bigger does not necessarily mean being better and that they should take a moment to learn about its products and services.

FAB, which also won IFDA Value Ad awards last year for its Restaurant's Pride campaign, again took home to Alpharetta, GA, awards for its promotions, with the Best of Show being bestowed on its simple, humorous and telling "Beat This" promotional poster.

The Kellogg Co., Elmhurst, IL, won the Best in Show award for its "K-12 Head of the Class Program" of nutritional and healthful food promotions for schools.

Other winners by categories are:


General Marketing

J. Kings Food Service Professionals, Inc., Holtsville, NY; "Harvest Café;" Merit

{mosimage}Martin Bros. Distributing Co., Inc., Cedar Falls, Iowa; "Cedar Falls School Lunch Line;" Diamond

Image & PR

Appert's Foodservice, St. Cloud, MN, "The Dish 2005 Marketing Program;" Merit

Banta Foods, Inc., "E2;" Diamond and Best of Show

Clark National, Inc., Elk Grove Village, IL; "Clark - The Company that H.E.L.P.$;" Merit

Martin Bros. Distributing; "Foodservice with a Difference;" Merit

Food Shows

Ben E. Keith Foods, Amarillo, Texas; "Breaking New Ground;" Merit

Ben E. Keith Foods, Dallas-Fort Worth, Texas; "Safari Experience;" Diamond

J. Kings Food Service Professionals; "Works of Art;" Diamond

Internal Sales Initiative

Ben E. Keith Foods, Arkansas; "From Gross Profit to Godfather;" Merit

Martin Bros. Distributing Co., Inc.; "It's Good to be King;" Diamond

Media Advertising

HFM/Morrad FoodService, Honolulu; "A Winning Combination;" Diamond

Individual Marketing Piece

Martin Bros. Distributing Co., Inc.; "Spaghetti's Menu Mon Cards;" Diamond

Martin Bros. Distributing Co., Inc.; "Bourbon Street Menu;" Merit

Saval Foodservice, Elkridge, MD; "Handpicked for You;" Merit

Special Occasion Marketing

Performance Food Group, Richmond, VA; "Seasoned Traditions Sales Promotions;" Diamond


Martin Bros. Distributing Co., Inc.; "Simply Menus;" Diamond


General Marketing

Countrywide Australasia Ltd.; "Winners are Grinners;" Merit

{mosimage}F.A.B., Inc.; "Restaurant's Pride Ad and Postcard Campaign;" Diamond

Golbon; Boise, Idaho; "New Distributor Search Campaign;" Diamond

Progressive Group Alliance; Richmond, VA; "Healthy Indulgence;" Merit

Image & PR

F.A.B., Inc.; Corporate Website; Merit

Progressive Group Alliance; "Foodservice Focus;" Diamond

Sales Incentive Program

Countrywide Australasia Ltd.; "Go West Incentive Program;" Merit

Progressive Group Alliance; "4-Square Meals-Nutrition for Your Operations;" Diamond

Media Advertising

F.A.B, Inc.; "Restaurant's Pride Bow Tie Ad;" Diamond

Individual Marketing Piece F.A.B., Inc.; "Restaurant's Pride 'Beat This' Promotional Poster; Diamond and Best of Show


New Item or Product Line

McCormick Food Service, Hunt Valley, MD; "McCormick Signature Shakes;" Diamond

{mosimage}Distributor Marketing Program

Kellogg Co.; "K-12 Head of the Class Program;" Diamond and Best of Show


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