Iconic international restaurant chain, Johnny Rockets, today announced their Route 66 concept, comprised of four innovative prototypes to serve American families at home and on the road.
Established in 1926 as one of America's original highways, Route 66 became the major path for those who migrated west, and it supported the economies of the communities through which the road passed. No company is better suited to resurrect the nostalgic brand than Johnny Rockets, which was founded on Classic Americana and opened its first location down the road from the culminating point of Route 66 in Santa Monica.
"Johnny Rockets launched exactly one year after Route 66 was officially removed from the highway system in 1985," explains James Walker, chief development officer of Johnny Rockets. "We feel privileged to have the opportunity to re-introduce the Route 66 brand to the new car culture generation through our already cravable food in what we are sure will be a cravable environment."
The Johnny Rockets Route 66 concept will take the form of four distinct prototypes: drive-thru, drive-in, food truck and pop-up. Through enhanced operational efficiencies and technology, the Route 66 concept allows guests to enjoy Johnny Rockets' made-to-order burgers and hand-spun shakes while they are on the road or being entertained at the classic American drive-in. Johnny Rockets anticipates some of the first prototypes to debut as early as Q4 2014.
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