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B.Good names Brent Feldman CMO

The former ad agency executive will work to build the fast-casual chain’s brand.

B.Good, the Boston-based healthy fast-casual chain, on Monday named Brent Feldman the company’s new chief marketing officer.

Feldman had been an agency executive with Hill Holliday, where he worked with a wide range of clients, including restaurant companies Dunkin’ Brands and Chili’s. He has spent most of his career as an ad agency executive focused on food and beverage companies, including chains such as McDonald’s and Wendy’s.

Brent Feldman photo courtesy of B.Good

Now he will work to help 70-unit B.Good build its brand through “faster, bolder, more consistent and more expansive marketing efforts.” He will work on product development, brand consistency and customer experience.

“B.Good is an amazing brand with so many admirable attributes and amazing stories,” Feldman said in a statement. “The surface has barely been scratched on the stories it has to tell about itself.”

His appointment comes just a month after B.Good named Chris Fuqua the chain’s new CEO. “We have big plans to expand the B.Good brand in the months and years ahead,” Fuqua said in a statement. “This plan includes driving brand awareness by telling the B.Good story, really understanding our customers, innovating through menu and technology and building a culture that makes B.Good a fantastic place to work.”

He called Feldman “a natural choice to lead the marketing efforts that will help make all of this happen.”

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