BurgerFi named marketing veteran Henry Gonzalez CMO Monday.
Gonzalez, who has worked for the chain as a contractor since the beginning of the year, comes to the newly public fast-casual burger chain after founding a marketing consulting group. Before that, he served as chief marketing officer of Costa Farms, a marketing and category management company that works with large retail brands.
Gonzalez also spent nearly a decade with ad agency Crispin Porter + Bogusky, where he led Burger King’s U.S. business.
“Henry has a proven track record of working in fast-paced, competitive environments and masterfully integrating marketing and communication that not only moves the needle to drive short-term business objectives but position brands for longer-term success,” BurgerFi CEO Julio Ramirez said in a statement. “His extensive leadership experience in field and corporate marketing with Burger King collaborating with franchisee partners along with his agency, vendor partner and client experience make him uniquely qualified to collaborate with all stakeholders to help us unlock our brand’s potential to drive significant growth and profitability.”
The 119-unit chain became a publicly traded company late last year when it was acquired by Opes Acquisition Corp., a Special Purpose Acquisition Company, or SPAC.
It has hired a number of executives in recent months, including CFO Michael Rabinovitch and COO Jim Esposito. BurgerFi also added lifestyle guru Martha Stewart to its board earlier this year.
This story has been updated to correct the spelling of Henry Gonzalez' name.
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