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Leadership

Checkers & Rally’s enlists marketing vet as CMO

Dwayne Chambers most recently served as chief marketing officer for P.F. Chang’s.
Photograph: Shutterstock

Checkers & Rally’s announced Tuesday it has hired Dwayne Chambers as chief marketing officer.

Chambers, who has held top marketing posts at a number of national brands, replaces Terri Snyder, who is retiring.

Chambers most recently served as CMO for P.F. Chang’s, where he overhauled the company’s social, digital and interactive marketing while also working on menu and product innovation.

He has also worked at Sonic Drive-In, Red Robin, Krispy Kreme, Fuddruckers, Koo Koo Roo and Noodles & Co.

"We selected Dwayne after a thorough and extensive search of the very best CMO talent in our industry," Rick Silva, CEO of Checkers & Rally's, said in a statement. "Dwayne is an experienced marketing leader whose strategic brand-building efforts have produced year over year of same-store sales growth for leading restaurant brands."

Tampa, Fla.-based Checkers & Rally’s operate and franchise nearly 900 quick-service restaurants.

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