Clean Juice on Tuesday named industry veteran Tripp Setliff chief operating officer.
Setliff will oversee development, supply chain, training and field support for the fast-growing organic juice concept.
The Charlotte, N.C.-based chain, which has about 120 locations, was founded in 2016 by Landon and Kat Eckles.
Setliff has previously held executive posts with Jersey Mike’s Subs and Cici’s Pizza.
“As a North Carolina native, I am proud to be a part of the Clean Juice family, where my aligned core values and professional experience will be utilized to continue growing Clean Juice into a household name,” Setliff said in a statement.
The chain’s mission is rooted in the Bible and its menu focuses on the dietary importance of organic, plant-based foods with a menu of cold-pressed juices, smoothies, acai bowls, sandwiches, wraps and more.
Last July, Clean Juice named NFL star Tim Tebow its national ambassador. Tebow said his Christian faith was in alignment with the chain’s mission to be “Healthy in Body, Strong in Spirit.”
Setliff will focus on not only adding units but mentoring the entire Clean Juice team, the company said.
“Tripp brings a level of expertise, drive and passion that is reflective of our core values, and we are inspired by his commitment and vision as Clean Juice continues a historic growth march and storied journey,” CEO Landon Eckles said in a statement.
Clean Juice has been growing rapidly. The juice concept saw a 42.7% sales increase in 2021 over the previous year, to $58.7 million, according to data from Technomic’s Top 500 Chain Restaurant report.
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