Fast-casual chain Farmer Boys has named industry veteran Joe Adney as the chain’s new chief marketing officer and vice president.
The move follows the retirement announcement of Larry Rusinko, who held those roles at Farmer Boys for more than six years.
Adney, who has more than 30 years experience in the industry, will lead marketing, menu innovation, advertising and digital marketing for the Southern California-based burger chain, the company announced Tuesday.
“Adney has vast experience working with national and locally-recognized concepts and consulting firms, and we’re very excited for his passion and expertise to enhance the growth of Farmer Boys,” said Dave Wetzel, president and COO of Farmer Boys, in a statement.
Adney was most recently CMO at Black Bear Diner and has led teams at Shari’s Café + Pies, Baskin-Robbins, IHOP and Bob Evans Restaurants.
“Farmer Boys is known for its exceptional customer service and deep-rooted hospitality,” Adney said in a statement. “I am pleased to join a team and brand that values food quality and customer experience so highly.”
Farmer Boys was founded in 1981 and now has nearly 90 locations in California and Nevada. The chain serves burgers, salads, sandwiches and breakfasts.