Former Krispy Kreme CEO Mike Tattersfield has been named CEO of the drive-thru concept Salad and Go, the company said Tuesday.
Tattersfield is also a minority owner of the Dallas-based chain, which is owned primarily by Volt Investment Holdings. Tattersfield replaces former CEO Charlie Morrison, who stepped down in November after he and board members disagreed on strategy.
Most recently, Tattersfield served as president and CEO of Krispy Kreme for nearly a decade, leading that chain through a spinoff from JAB Holding with an initial public offering in 2021. He was also a previous president and CEO of Caribou Coffee and Einstein Noah Restaurant Group, and, more recently, was chairman of the board for Panera Brands, which is owned by JAB and includes Panera Bread, Caribou and Einstein Bros. bagel brands, though he stepped down from Panera’s board last year.
He has also served as a president at Yum Brands Inc., and COO at Lululemon.
Mike Tattersfield | Photo courtesy of Salad and Go.
“Mike is exactly the proven leader we need to unlock Salad and Go’s full potential,” said Florian van Rappard, Salad and Go director and partner at lead shareholder Volt Investment Holdings, in a statement. “His mission-driven orientation and track record of brand building at multiple successful companies make him the ideal person to guide Salad and Go through its next chapter of growth and impact.”
With more than 140 units across Arizona, Texas, Oklahoma and Nevada, Salad and Go is known for its small format units of as little as 750-square feet, and affordable salads that are made to order.
The units are served by a centralized kitchen that delivers ingredients daily to units. Last year, the company opened its largest central kitchen facility in Garland, Texas, which the company said can support up to 500 units within a 12-hour drive.
“Salad and Go has built something special—it’s creating a new paradigm for fast food that makes quality, nutritious food accessible for everyone, regardless of income or zip code,” said Tattersfield, in a statement. “I took on this role because I believe we can be a positive, disruptive force in every food category we choose to compete in, revolutionizing how Americans think about fast food.”
Salad and Go recorded sales up 24% to nearly $256 million with 146 units at the end of 2024, according to Technomic data for the Top 500 Restaurant Chains.
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