facebook pixal

Little Caesars names Greg Hamilton chief marketing officer

The 20-year veteran of the pizza chain played a key role in some of its high-profile initiatives, such as its first Super Bowl commercial.
Greg Hamilton
Little Caesars promoted Greg Hamilton to the title of chief marketing officer. / Photo courtesy of Little Caesars.

Little Caesars on Friday named Greg Hamilton its new chief marketing officer, promoting a longtime company executive following a series of marketing wins.

Hamilton has spent the past 20 years with the Detroit-based pizza chain, with growing degrees of responsibility. He helped spearhead the digital transformation of the company’s marketing function. Little Caesars also said he played a key role in various high-profile initiatives, such as its first Super Bowl commercial, its integration in The Batman movie and Call of Duty Modern Warfare.

He was also integral in Little Caesars being named official sponsor of the National Football League, a sponsorship that began this year.

Dave Scrivano, CEO of Little Caesars, called Hamilton a “tremendous talent.” “We’re thrilled to be able to promote from within for this key role,” Scrivano said, calling Hamilton “an innovative leader” who will “propel our brand forward” as CMO.

Hamilton takes over marketing for the country’s third-largest pizza chain. Little Caesars operates nearly 4,200 U.S. units, plus another 1,000 outside the U.S. Franchisees own most of those restaurants. The company is traditionally known for its “Hot-n-Ready” takeout pizzas but in recent years has integrated delivery and a mobile app.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Yum Brands CEO David Gibbs doesn't get his company's stock price decline

The Bottom Line: The owner of Taco Bell, KFC, Pizza Hut and Habit has declined as much as 10% since reporting what Gibbs called a “blowout” first quarter. And the company argues that it could easily weather a downturn.


In a tough year for restaurants, CEO pay took a big hit

The highest-paid executive last year wasn't even a CEO, and three of the 10 best-paid chief executives no longer work for their companies.


Beer sales flat? These bars know how to pump them up

A combination of target marketing and tech enhancements can spur craft beer sales for operators.


More from our partners