Tocaya Organica appoints a COO

Industry vet Rudy Sugueti will lead operations for Tocaya Organica as it grows.
Photograph: Shutterstock

The Tocaya Organica fast-casual chain has hired Rudy Sugueti as chief operating officer, the company announced.

Previously, Sugueti was an executive with California Pizza Kitchen, working as senior vice president of global development and operations and, before that, senior vice president of operations.

He is charged with helping the Los Angeles-based company, owned by The Madera Group, grow into new markets.

“I’m eager to be a part of a wellness-forward company like The Madera Group,” Sugueti said in a statement. “I look forward to continuing to build on the great success the company has achieved over the past three years and use my experience to guide The Madera Group during their rapid expansion phase into markets outside of California and Arizona, and potentially internationally. My hands will be in all departments at the corporate level, as well as in-store, connecting all the moving parts and continuing development of talent within the company.”

Last year, The Madera Group received a $20.85 million equity investment from Breakwater Management to expand the 10-unit Tocaya Organica Mexican concept, as well as the company’s other restaurants: Toca Madera, a fine-dining concept, and beach lounge Casa Madera.

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