Hawaiian fast casual Mo’Bettahs announced the appointment of Rob Ertmann as president on Wednesday.
The 22-unit concept, founded by brothers Kalani and Kimo Mack, has plans to expand into Texas, Oklahoma and Kansas City this year and double in size by the end of 2022. Currently, Salt Lake City-based Mo’Bettahs operates restaurants in Utah and Idaho.
“Rob Ertmann joins us at such a crucial time in our business as we continue to grow into new markets,” Kalani Mack said in a statement. “His experience and multi-unit growth pedigree are the perfect fit to help Mo’Bettahs spread our authentic brand of Aloha to those customers looking for that true island taste.”
Ertmann brings more than 25 years of experience to the growing brand. He most recently served as COO of Philz Coffee and previously held leadership positions at Einstein Noah Restaurant Group and Peet’s Coffee.
Mo’Bettahs was acquired by Savory Fund in 2017, a restaurant management and investment group that partners with growing brands.
The group was impressed with Ertmann’s background of multi-unit growth and is excited to see him implement his multi-unit experience as Mo’Bettahs expands in the coming years, according to a statement by Savory Fund managing partner Andrew K. Smith.
Mo’Bettahs menu focuses on the flavors of the Hawaiian Islands that the Mack brothers grew up eating. On offer are items such as Teriyaki Chicken or Steak, Kalua Pig, Pulehu Chicken, Katsu Chicken and Shrimp Tempura—all served with white rice and macaroni salad.
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