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Naf Naf Grill names Greg Willman CEO

Willman was previously a large Qdoba Mexican Grill franchisee.
Naf Naf Grill

Naf Naf Grill has named Greg Willman as the chain’s CEO, effective June 15, the company announced Tuesday.

Willman was previously the largest franchisee of Qdoba Mexican Grill. His group became Naf Naf’s first franchisee, signing a development deal for central Indiana. Willman is also a co-founder and CEO of venture capital firm 316 Investments.

Gary Beisler, who had been Naf Naf’s interim CEO, will remain involved with the chain as chairman of its board.

“Greg is the right leader for this company, especially during these unprecedented times,” Beisler said in a statement. “He understands what it takes to successfully grow an emerging brand, and his strong finance and operations experience, coupled with his passion for the Naf brand, will take this company to the next level.”

Founded in 2009, the Middle Eastern concept focuses on a menu of falafel, pita and housemade sauces.

The chain had 39 units in 2019, according to Restaurant Business’ sister company Technomic, with sales of $39 million, up 5.4% from the previous year.

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