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The Pie Hole grabs industry vet for CEO post

Edie Ames previously helmed The Counter and Built Custom Burgers.

The Pie Hole, a growing pie and coffee concept, has hired a new CEO to focus on brand expansion.

Edie Ames comes to the Los Angeles-based fast casual after serving as president of The Counter and Built Custom Burgers. In the past, she also served as executive vice president of operations for Wolfgang Puck Catering and held executive positions with Real Mex Restaurants, Del Frisco’s Restaurant Group and Morton’s of Chicago.

After baking pies together at home, mother and son Rebecca Grasley and Matthew Heffner founded The Pie Hole in 2011, along with Heffner’s wife, Lindsay Hollister, and family friend Sean Brennan. The chain currently has eight units in Southern California, one in North Carolina and three stores in Tokyo.

The Pie Hole serves a mix of sweet and savory pies, including creative flavors such as Earl Grey Tea Pie and Mac ‘n Cheese Pot Pie. It also serves a proprietary coffee line, with nitro cold brew and espresso drinks.

Heffner and Brennan previously served as co-CEOs, according to the concept’s website.

“We are excited to welcome Edie to The Pie Hole team, as we know her vast experience in the restaurant industry will help us exceed the goals we’ve set for the company,” Brennan said. “Edie’s passion for the industry matches the passion we had when we initially opened The Pie Hole, and we have full confidence she will carry the concept to its full potential.”

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