Primanti Bros. promotes Adam Golomb to CEO

The CMO and president replaces David Head, who is taking a consulting role with the chain's lead investor.
Primanti Bros. exterior
The 42-unit chain is looking to add more restaurants in Pittsburgh and beyond. / Photograph: Shutterstock

Primanti Bros. Restaurant and Bar has promoted CMO and President Adam Golomb to CEO.

Golomb assumed the role at the beginning of the year, replacing David Head, who is taking a consulting job with the chain’s lead investor, Garnett Station Partners.

Golomb has spent four years at the Pittsburgh-based sit-down sandwich chain, which is known for its meaty sandwiches topped with coleslaw and fries. He started as CMO in 2018 and added president to his title in 2021.

Before that, he worked in various marketing roles at the Giant Eagle grocery chain and at Eat’n Park Hospitality Group, where he spent more than 13 years.

“It’s an honor to have the opportunity to lead Primanti Brothers,” Golomb said in a statement. “My dad brought me to the original location as a kid—and now, to oversee the organization and position it for success, I’m humbled.”

He takes over as the 42-unit chain looks to add restaurants in Pittsburgh and beyond. It recently opened locations in South Fayette outside of Pittsburgh as well as in Hanover, Pa. It has more openings slated for Pittsburgh’s Ross Township, Chambersburg, Pa., and Weirton, W.Va.

“We’ll always remain rooted in our history—but our job as we look forward is to bring the best value and the best experience to as many people as possible,” Golomb said.

Speaking of value, earlier this week, the chain launched a pizza slice subscription program. For $9.99 a month, members of the Slice Squad can get a slice of pizza every day, which would normally cost $61.69.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Wendy's, whose chairman is an activist, may be getting an activist

The Bottom Line: Activist investor Blackwells apparently plans to nominate “several directors” to the burger chain’s board, according to Reuters.


Yes, there is such a thing as too fast in the quick-service world

The Bottom Line: In a world of digital orders and drive-thrus, friendly service actually matters more than speed.


BK franchisee Carrols goes from tragedy to triumph

The big Burger King franchisee has overcome a pandemic, inflation, questions about its future and the death of multiple executives to become the industry’s best turnaround story of 2023.


More from our partners