Subway has named a former chief marketing officer of Logan’s Roadhouse to serve as its vice president of global brand management and innovation.
In his new role, Len Van Popering will be tasked with spearheading Subway’s menu innovation and branding, among other areas, on a global scale.
"We are evolving our global marketing team to reflect the contemporary vision we have for the company," Joe Tripodi, Subway’s CMO, said in a statement. "Len's diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand."
Prior to his time at Logan’s Roadhouse, Van Popering also held an executive role at Arby’s.
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