Leadership

Taco John's new CEO is out to prove you can teach an old restaurant chain new tricks

Heather Neary, named chief executive of the fast-food Mexican chain earlier this year, wants to modernize the brand in and out of the restaurants.
Taco John's CEO Heather Neary takes a bite to lead the business in 2024. | Photos courtesy of Taco John's | Animation by Nico Heins

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Financing

Do consumers want to eat out or stay home? Yes

The Bottom Line: The National Restaurant Association says consumers have “pent-up demand.” But a survey from Kroger’s research arm says consumers want more home-cooked meals.

Financing

The franchise M&A market is about to get two huge tests

The Bottom Line: Crumbl, and now Dave’s Hot Chicken, are both reportedly on the market, which will test the ability for fast-growth concepts to get massive valuations.

Financing

McDonald's paints a dim picture of early-year restaurant industry performance

The Bottom Line: The fast-food chain’s executives said that “the overall market is pretty muted” to start 2025, particularly among lower-income diners.