McNiel has worked in the restaurant industry for more than two decades, most recently as an executive with Texas Roadhouse. He has also held high-level posts with Cheddar’s Scratch Kitchen, Red Lobster and LongHorn Steakhouse.
“Shannon has a tremendous track record of delivering results in this industry and we couldn’t have hired a better person to help drive the anticipated growth of our brand,” Tom Ryan, executive chairman of Tom’s Urban, said in a statement. “He is an accomplished and passionate leader whose expertise will continue to build Tom’s Urban.”
Tom’s Urban, which was launched in 2012 by the co-founders of Smashburger, is now owned by Denver-based investment and operating company Black Shamrock Partners. It currently has four units, all in hotels and casinos. The concept features a comfort food menu and boasts that at least one TV screen can be seen from every seat.