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Topgolf is shaking up its c-suite

The food-and-games chain named a COO, CMO and chief people officer Monday, months after hiring a new CEO.
Photo: Shutterstock

Topgolf Entertainment Group is making several changes to its executive ranks.

The Dallas-based food-and-games chain promoted Genifer Gray to chief operating officer and added Geoff Cottrill as CMO and Kristi Maynor as chief people officer, according to an announcement Monday.

Gray spent more than three years as Topgolf’s VP of operations, coming to 65-unit Topgolf after serving as COO of Maggiano’s Little Italy.

Cottrill comes to Topgolf after working as head of marketing for Coca-Cola North America. He has also held leadership posts at Starbucks.

Maynor comes to the chain from a global leadership advisory firm. His work has focused on leadership development, brand building and building customer-centric organizations.

“The addition of Gen, Geoff and Kristi to our leadership team will help fuel our growth and continue driving innovation,” at the company, CEO Artie Starrs said in a statement. “"These talented individuals not only have deep expertise in leading and growing consumer-facing businesses, but also stand out as inspiring leaders. I have no doubt they will help us further solidify Topgolf as a leader in the sports and entertainment industry focused on an unmatched guest experience and team culture that is truly like no other."

Starrs took over the top post at Topgolf in March, after most recently serving as Global CEO for Pizza Hut.

Topgolf’s concept merges high-tech golf games with shareable dishes and craft cocktails. The concept was purchased last year by golf equipment maker Callaway. At the time, Topgolf was valued at $2.5 billion.

Topgolf Entertainment Group includes the Topgolf eatertainment venues, Toptracer flight-tracking golf technology and the Topgolf Media network.



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